First Tech Federal Credit Union Distinguished as One of USA TODAY’s ‘Most Trusted Brands 2026’
National credit union honored through proven commitment to service, integrity, and member trust
SAN JOSE, Calif. and HILLSBORO, Ore., – April 6, 2026 – First Tech Federal Credit Union (First Tech), announced it has been named one of the “Most Trusted Brands 2026” by USA TODAY —one of only two credit unions to be included in the Banking, Insurance and Financial Services category, reinforcing First Tech’s focus on consistent, member-first actions that earn trust and create meaningful relationships and lasting financial value.
This recognition, which spans a broad list of the top 56 financial service companies across credit unions, banks, insurers, fintechs, and other financial institutions, reflects First Tech’s consistent approach to serving members along their financial journey—and reinforces its position as one of the most trusted brands in financial services.
“This honor belongs first and foremost to our members, whose trust and partnership inspire everything we do,” said Jason Heupel, Chief Experience Officer at First Tech. “Earning their confidence requires consistency, integrity, and a genuine commitment to improving financial well‑being, and we’re proud to uphold that trust through the way we serve our members and the communities we call home.”
USA TODAY’s Most Trusted Brands list is based on a comprehensive national study conducted by USA TODAY and its research partner, Plant-A Insights Group, which surveyed more than 23,000 U.S. consumers and analyzed online reviews and publicly available data to identify the brands Americans trust most. The 500 highest-scoring brands are recognized as USA TODAY's Most Trusted Brands 2026.
As First Tech and DCU continue to integrate, they bring together a shared passion for member-first banking. Earlier this year, First Tech announced several other award wins, including USA TODAY’s ‘America’s Best Customer Service in Financial Services 2026’, Boston Business Journal’s ‘Best Credit Union in Central Massachusetts,’ and The Worcester Business Journal (WBJ) naming DCU the Best Credit Union in Central Massachusetts for the 10th consecutive year—underpinning First Tech’s dedication to serving its local communities.
About First Tech Federal Credit Union
First Technology Federal Credit Union and Digital Federal Credit Union have merged to form a single credit union named First Technology Federal Credit Union (First Tech). As we work to combine operations, we are operating as two divisions: First Tech Federal Credit Union (First Tech) and Digital Federal Credit Union (DCU). First Tech is a $28.7 billion financial institution serving more than two million members. The nation's premier credit union headquartered in San Jose, California, serves the world's leading technology-oriented companies and their employees, including Amazon, Cisco, Google, Hewlett Packard, Intel, Microsoft, and Nike. First Tech operates more than 50 branches in eight states and provides a full range of financial services, including personal and digital banking, mortgages, financial planning, consumer lending, and insurance services. Federally insured by NCUA. Equal Housing Lender. For more information, visit www.firsttechfed.com.
FIRST TECH and the First Tech logo are trademarks or registered trademarks of First Technology Federal Credit Union. All other trademarks are the property of their respective owners.
MEDIA CONTACT
For First Tech Federal Credit Union:
Sophia Gilbert
The Hoffman Agency
(541) 521-2459
firsttech@hoffman.com